Designing a Business

I see business design at the intersection of an amazing user experience and a sustainable business model. I take a holistic approach to gain a deeper understanding of potential customers and their unmet needs, then build a unique value proposition that is financially and operationally feasible.


New Product Innovation

I built a company to help adopting families create their personal brand and tell their story by blending strategy, photography, copywriting, and visual design. A single photo session quickly grew into a multi-disciplinary service as I learned about my customers' underlying needs, prototyped a solution, then rapidly iterated based on real user feedback and behavior. Over the first year, I increased revenues 300% by continually streamlining the product, experimenting with pricing models and service levels, and refining my brand story.


Building a Brand & growing a team

Kimberly Mitchell Photography was a white glove service providing personalized photographic art. I designed a customer experience to influence buying decisions, build a strong loyal following, and grow my business into the luxury name for portraits in Okinawa. Demand was high, so I spun off an associate-based studio with a team 10 photographers and designers while increasing revenues 400% in two years.


Beautifully Consistent

To maintain a high-value experience and build customer trust, I mapped the entire journey to provide a unique, holistic, and consistent experience across every touchpoint from the digital and print, to in-person conversations.

Users had a preconceived mental model of a photography business model. To challenge this and increase my average sale, I sent out a lookbook meant to inspire them to think of one-of-a-kind commissioned artwork and storytelling albums. I created a consistent visual identity system for digital and print collateral, and managed expectations about process with timely and appropriate communications throughout the 8-week process. I designed the sales presentation around emotional triggers, and considered every detail including providing professional installation of their wall art.