Designing a Business

I see business design at the intersection of an amazing user experience and a sustainable business model. I take a holistic approach to gain a deeper understanding of potential customers and their unmet needs, then build a unique value proposition that is financially and operationally feasible.


New Product Innovation

I built a company to help adopting families create their personal brand and tell their story by blending strategy, photography, copywriting, and visual design. A single photo session quickly grew into a multi-disciplinary service as I learned about my customers' underlying needs, prototyped a solution, then rapidly iterated based on real user feedback and behavior. Over the first year, I increased revenues 300% by continually streamlining the product, experimenting with pricing models and service levels, and refining my brand story.